Love is in the air, or at least it’s been commodified and sold to us as happens annually around this time of year. By writing this, all be it disparagingly, I myself am adding to the milieu of guff which gets tossed off by a slue of Journalists and PR agencies as well as businesses from department stores and discount retailers in the post-christmas lull. And why not? It’s a useful device to hang whatever crap you’re trying to peddle or, in my case, is a lazy way of putting 600ish words on a page for a handful of people to read. For the majority of the year the people who utilize such days for professional reasons have to actually engage their brain and think, this can be hard. Valentines day, and other such days like it, are simply holidays for these brains more than anything else. But it’s all very well for producers of all kinds to push tripe out onto the public out of laziness, but do people really want to buy into the resulting outcome?
Well, this is a very hard one to answer… unless you ask a marketeers who’ll no doubt pull some figures out their arse to justify Love Day, followed up by the super cliche of “We’re only giving the customers what they want” On the other hand, if newspapers, and in particular their columnists, are representative of society’s opinions, there is a substantial amount of material which pours scorn on the event year on year, often because its easy copy to produce. Of course neither are particularly good metrics to use, both manipulate Valentines Day to their own ends. Undoubtedly shops do shift a lot of product on the run-up to Valentines Day, and restaurants and leisure activities will see a spike in activity, but how many people do this out of a feeling of obligation? After all we are never far away from a negative voice poo-pooing it as being a commercial scam or as phony.
My stance on the whole thing is that I dislike it, for all the typical reasons you hear regurgitated this time of year, but what annoys me more are the people that make it known in no uncertain terms that they dislike Valentines Day. They do so be restating the same stale arguments endlessly, and quite frankly it’s beyond tiresome. These people that dislike the day, and I mean really dislike it with a fiery passion (we all know them), they really should think about redirecting their annoyance towards something worthwhile, Valentines Day isn’t going to stop anytime soon, and while their arguments are undoubtedly sound, they’re pointless in this instance. Who are they trying to convince with them? It’s like atheists trying to argue with devout born-again Christians, doesn’t matter how good your arguments may be, you aren’t going to convince them to stop believing in the Holy Trinity.
Personally Valentines Day passes me by without much notice, of course there are hearts in the windows of shops, and all aspects of media are producing the same old love themed content, but in this growingly individualistic society in which we live we can easily choose wether to go along with it or shut it out. I think the people who argue against it secretly like the day as it gives them the opportunity to moan verbosely; furthermore, I don’t think the day would actually be the same without them. In my mind both the lovers and haters are one of the same, like heaven and hell or yin and yang, they both indulge on the signs of love produced around Valentines Day and derive their own meaning from them, those who truly don’t care for it don’t really notice it at all.